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SOIL HEALTH TESTING
Non-Profit / Video Campaign
Client: Greenbelt Foundation
Services: Production, Post-Production, Photography
Greenbelt Farmers share the benefits they've seen from implementing soil health practices on their farms.
SOIL HEALTH TESTING: Impact Approach
THE GOAL
The Greenbelt Foundation wanted to create three videos to show farmers the benefits of implementing soil health practices into their farms. They selected two soil health champions and a script of what they wanted the farmers to share.
OUR SOLUTION
We worked with the Greenbelt Foundation on-site to co-direct interviews and capture scenes. Through the GBF we shared with farmers ahead of time to plan three activities we could film.
CREATIVE APPROACH
We had only four-hours with each farmer to capture interviews and additional footage so we worked with farmers to integrate their actual work into our film schedule. In the final edit we used the farmers' journey of adopting practices to create a story while also sharing the benefits to make the practices appealing to more farmers.
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
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