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Paddle Boarding in the Greenbelt
Non-Profit / Short Film
Client: Greenbelt Foundation
Services: Creative Direction, Development, Production, Post-Production, Photography
Paddle board enthusiast Heather Tay discovers the beauty of the Ontario Greenbelt by exploring rivers close to home.
PADDLE BOARDING: Impact Approach
THE GOAL
The Greenbelt Foundation wanted to encourage people to try paddle boarding in the Greenbelt to connect with urban river valleys.
OUR SOLUTION
We designed a short film from the point of a view of a character relatable to our target audience that shares her outdoor recreation journey and the benefits she's seen since beginning it. We wanted the film to make paddle boarding seem accessible to anyone, fun, and also showcase the natural beauty of the Greenbelt.
CREATIVE APPROACH
Through Heather's Story we focused on themes of health, connection and access to nature to connect and inspire audiences. We designed a photo deck and social media clips to accompany the short film.
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
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