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Living Cities Canada National Campaign
Non-Profit / Video Campaign
Client: Green Communities Canada
Services: Creative Direction, Production Management, Campaign Management, Production, Post-Production
We supported Green Communities Canada on a nation-wide campaign to demonstrate the impact of community events made possible through the Living Cities Canada Fund.
LIVING CITIES CANADA CAMPAIGN: Impact Approach
THE GOAL
Green Communities Canada wanted to demonstrate the impact of the projects they made possible through their Living Cities Canada Fund to funders, organizations and participants. They wanted to capture diverse voices and projects from across Canada without going over budget.
OUR SOLUTION
We presented the idea to capture the stories of event organizers, volunteers and community partners from each of the selected events in order to diversify voices and four outputs per event. GCC had already hired videographers to film at three different locations. We connected with the videographers to provide shot lists, interview questions and a style guide.
CREATIVE APPROACH
We created a total of 13 videos (12 character profiles from events and one 2024 recap) that GCC could use to amplify their messaging on social media and in reports. We kept the videos short and engaging to maintain retention rates and demonstrate the larger impact these events have to funders. The campaign was a huge success.
Over 100 Organic Engagements
Over 7K Organic Views
"North Country Media House worked with us in 2024 to create a series of 13 short videos highlighting green infrastructure projects that we were supporting. They were professional and timely with the work, and the videos were produced and edited to meet our needs and goals. Regular meetings and communications ensured that the project remained on track and successful. Thank you to North Country Media House for their high-quality video production services!"
- Jenn McCallum, Green Communities Canada
Thank you to Rob Viscardis (cam-op), Kurt Knock (cam-op) and Carolina Andrade (cam-op) for contributing to this project
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
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