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LA CLOCHE MOUNTAIN EXPEDITION
Commercial / Social Media Short
Client: Arc'teryx Toronto
Services: Creative Direction, Development, Production, Post-Production
DP Mitch Bowmile carried out a four-day solo winter expedition through Killarney's La Cloche Mountains showcasing that you don't need to leave Ontario to have amazing outdoor adventures.
LA CLOCHE MOUNTAINS: Impact Approach
THE GOAL
Arc'teryx Toronto had never put out an Ontario-based expedition-focused video, and were eager to see how it would connect with audiences. We decided to create something that would show audiences that Ontario has ample opportunity for adventure in the winter.
OUR SOLUTION
We partnered with Arc'teryx on DP Mitch Bowmile's four-day solo La Cloche Mountains to create a short, easily digestible, social media video. The goal was to highlight Arc'teryx gear and the terrain without impeding on the expedition.
CREATIVE APPROACH
Without a quick run-and-gun style social media video, we needed it to pack more of a punch. We relied heavily on sound design to amplify emotion and create a more immersive experience.
Over 100 Organic Engagements
Over 7K Organic Views
"Saw lots of engagement in the comments from a new community. [This] brought in new outdoor content for our region. I actually had someone come up to me asking if this was a video HQ had shot, not something that was locally done"
LA CLOCHE MOUNTAINS: Additional Impact
We recognized additional opportunity for our expedition to do some good and raised over $500 for our friends at Spirit North in the process.
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
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