GROUNDWATER
Greenbelt Foundation
The Goal
The Greenbelt Foundation wanted to share with their audience just how important groundwater is in the Greenbelt. Ultimately, the goal was education. Educate audiences, convince them that we need to protect this valuable resource.
Our Solution
This challenge needed a story and characters. With a topic as mundane to some as groundwater, we needed a character who could make groundwater interesting and explain complex concepts in ways that connected viewers to what they saw in their own backyard. We decided to make an educational short film about groundwater told through the eyes of hydrogeologist Steve Holysh.
Creative Approach
We asked Steve to take us around the Oak Ridges Moraine and help us put together the story of water in the region, emphasizing why it's important to the average person. From a small stream at the headwaters we went on a journey to understand where our drinking water comes from and how many people actually rely on it. We used motion graphics where applicable to give context and emphasized visuals that made groundwater, for lack of a better word, sexy to audiences.
Client
Greenbelt Foundation
Services
Concept to Completion Production
Crew
Mitch Bowmile, Steve Holysh, Jason MacFarlane
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
