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GROUNDWATER
Non-Profit / Short Film / Science Communication
Client: Greenbelt Foundation
Services: Creative Direction, Development, Production, Post-Production, Photography
Hydrogeologist Steve Holysh shares the importance of the Greenbelt's Oak Ridges Moraine.
GROUNDWATER: Impact Approach
THE GOAL
The Greenbelt wanted to communicate the value of the Oak Ridges Moraine with a focus on water in a relatable, educational and entertaining way for general audiences.
OUR SOLUTION
We designed a short film from the point of a view of a character relatable to our target audience that shares her outdoor recreation journey and the benefits she's seen since beginning it. We wanted the film to make paddle boarding seem accessible to anyone, fun, and also showcase the natural beauty of the Greenbelt.
CREATIVE APPROACH
We worked with Hydrogeologist Steve Holysh to determine the key messages we needed to communicate to engage people in a conversation around valuing the Oak Ridges Moraine. Using Motion Graphics and stunning location visuals we managed to create a compelling piece that communicates complex science including where your water comes from and why that's important.
GBF's Most Viewed Organic Video
3.6K people learning about Groundwater
GBF's Most Engaging Video
Related Organizations amplified the message
"One of the best explanations of how the moraine functions I have heard."
500 + Social Media Engagements across Facebook, Instagram and LinkedIN
Our films are intended to drive change and connect people with your work. Whether your goal is advocacy for an environmental cause, to raise awareness for a socioeconomic issue or to raise funds for those in need, our films directly influence real-world action and campaigns. From full-scale documentaries to short impact films for non-profits, our storytelling knows no boundaries. We work with you to share your story so you can keep changing the world.
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